Five chapters. One school.
Each chapter answers a question your management will ask, and supports a decision it needs to make.
IllustrativeIdentity principles
Ethos, approved colours, crest and logo rules.
Wardrobe map
Every garment by grade, role and occasion.
Coordinated designs
A family of looks with room for variation.
Detail guide
Crest sizes, placement, trims and finishes.
Rollout plan
What to sample, approve and introduce first.
Browse a sample concept Brand Book.
Twelve pages from a concept VILAN prepared for a Bengaluru school, for discussion only. It is not a final design.
Suggestive concept · not finalFront cover
Every Brand Book is made for one school and marked as a concept until management approves it.

Five things and an hour of your time.
Your crest and logo files
Your school colours
Photographs of current uniforms
Student numbers by class
Your priorities for the coming year
- A strategic plan
- A discussion tool for management
- Made only for your school
- A final specification
- A price quotation
- A commitment to buy
Start with one conversation.
Tell us about your school. We call to understand your priorities, then agree the scope of your Brand Book in writing.
1 · We call you
A short call about your school and reopening date.
2 · We visit
An hour on campus to see what your school wears today.
3 · Your Brand Book
Prepared for management review.
